Whether you’re a business or an individual, you benefit professionally from the process of developing a brand. Your brand is the way people recognize you. If you’re operating a business, potential clients and customers will come to associate your brand with the products or services you offer. If you’re an individual, your brand communicates your personality to those who might be interested in either working with you or giving you their business. It’s a vital step in establishing business success.
A brand consists of many things. The services and products you offer make up a big part of it. The voice—written or spoken—in which you communicate is a part of it. If you have a logo, that’s a major part of it. Anything that can be associated with you contributes to your brand.
And that’s where photography comes in.
Consistent Photography Makes an Impact
As you begin to develop your brand, you need to decide what the photography that represents you is going to look like. It helps to develop a style guide for your brand that can help you compose useful images. You want them all to have certain elements in common. Will you shoot in a studio or on location? Will your images be symmetrical or asymmetrical? Will they be published with text overlay or without? How much photo editing will be done? By adhering to your style guide, you’ll begin to develop a look that will resonate with viewers.
Having this resonance is an extremely powerful tool. If you’re skillful enough, you’ll be able to create images that call your brand to mind as soon as people see them. As an experiment, try flipping open a magazine to an ad page and see whether you can recognize what brand it’s for without looking at the name. If so, the company’s photographic branding is particularly strong.
Photographs are Dynamic and Emotional
Photography isn’t the only thing that can make an impact. Drawn images can do it too, and so can the written word. So why is photography important?
One advantage photographs have is that there are so many available. It’s easy to find images on image sharing sites and manipulate them to suit your needs, and it’s not that much more time consuming to hire a photographer and have your own shoot. Writing may be emotionally stirring, and sketches may be readily available, but photographs condense that power into a more efficient package.
Branding for Individuals
If you are an individual looking to brand yourself and stand out from the crowd, Denver portrait photography can help you establish your look. Get head shots taken today and decide how you want to represent yourself to the public. Are you professional, serious, fun loving, mature, clever, or upbeat? Your head shot can say it all.
